Introducing PRIORI: Adaptive skincare working in real time

priori range of products

Priori: Skin Decoded

You may have noticed the extra buzz around the Zen salons over the past few weeks as we’ve all been really excited…and finally we can reveal why – we’ve just launched a brand new, clinical skincare range that’s set to transform your skin. Say hello to Priori!

This is adaptive skincare at its very best, a new generation of cosmeceutical products carefully formulated using the latest technology to recognise skin individuality. We all have different skin on a cellular level and Priori offers a range of products that provide our skin with exactly what we need, when we need it. And the results speak for themselves.

This new collection is part of our ongoing commitment to product and treatment innovation, ensuring our clients have access to not only the most advanced results-driven treatments but also the most innovative clinical product range available for salons that offers the best skincare solutions. When we launched Elizabeth Arden Pro 4 years ago we felt at the time that this was the most advanced cosmeceutical range on the market with the most powerful corrective ingredients and formulations. We now believe that the all new Priori range, recently relaunched globally under the supervision of pioneering skincare genius Joe Lewis, has leapfrogged Elizabeth Arden PRO as the best option available. We are therefore discontinuing Elizabeth Arden PRO, in favour of Priori, for our clients.

For those aficionados of Elizabeth Arden PRO, there is good news though. Joe Lewis was the original creator of this range and licensed many of his formulations and patented technologies to Elizabeth Arden. So many of the key concepts will be familiar, but with even more powerful, corrective and anti-ageing ingredients. The beauty of many of the new super strength anti-oxidants is that they are much gentler than in any previously known products, so the risk of skin irritation is greatly reduced.

So why do we love it so much? Well, as any therapist will testify, each person’s skin chemistry is different and a “one size fits all” skincare doesn’t work perfectly for everyone and our unique needs. Priori is skin science created to respond to individual environment, nutrition and genetics with products decoding skin’s individual needs, delivering replenishment, hydration, protection and recovery all day long. These formulas respond in real-time to deliver results at the cellular level.

If you would like to know more please just pop into one of the salons and we can suggest which products would be most suitable for you. Or feel free to book a complimentary skin consultation with one of our trained skin experts.

As well as a compact range of products we will also be offering a short range of Priori facials and peels, aimed at time-hungry results seekers.

Fiona Fowley of zen

Fiona Fowley - Founder and Director of Zen Lifestyle

Fiona Fowley is the beauty expert and entrepreneur behind the Zen Lifestyle salons. Originally a beauty therapist, Fiona realised there was a gap in the market to create a unique kind of customer experience in the UK beauty and spa industry. She created Zen Lifestyle to provide discerning clients with an exceptionally high standard of therapies in luxurious, beautifully designed surroundings. she has led the business to 18 national beauty awards, as well as being voted UK Salon of the Year 5 times.

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